Stride Athletics

The challenge

Stride sold well during launch season and then went quiet. The old store was slow on mobile, checkout lost shoppers at the payment step, and the team depended on a developer for every change.

What we did

We shot and art-directed the campaign, rebuilt the store for speed on mobile, and added card, bank transfer and WhatsApp checkout. We also trained the marketing team to manage products and promotions on their own.

The result

Mobile conversion rose from 1.1% to 2.4%, and page load time dropped from 5.8s to 1.9s. The campaign drove 38,000 store visits in its first month.