Brand identity · 2025
Kola Street
A warm, confident identity for a Lagos street-food brand ready to outgrow its first three kitchens.
Client Kola Street
The challenge
Kola Street had a loyal following and a logo drawn on a napkin. As the founders planned more kitchens, the brand looked different on every menu, sign and delivery bag.
What we did
We distilled the brand's story into a wordmark, a bold colour palette and a simple set of illustrated patterns. Then we applied it to menus, packaging, signage and a one-page guideline the kitchen teams could follow.
The result
The rollout covered three kitchens in six weeks. Repeat orders from delivery apps grew 27%, and the founders used the new identity to close their first investor meeting.
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