Harbor & Co.

The challenge

Harbor's website listed every service the company had ever offered. Visitors could not tell what to do next, and the sales team spent hours qualifying enquiries that were never a fit.

What we did

We rewrote the site around three customer types, simplified navigation to five pages and replaced the generic contact form with a short, guided quote request. Everything was built to load fast on slow connections.

The result

Qualified quote requests increased 2.1x within ten weeks while overall enquiries stayed flat, so the sales team spent less time on poor-fit leads. Organic search traffic grew 44%.