Lumen Cameras

The challenge

Lumen was about to launch its first camera with a small marketing budget. The product page had to tell a premium story, take pre-orders and hold up under a wave of launch-day traffic.

What we did

We built a story-led launch site with full-bleed photography, a clear spec comparison and a pre-order flow with instant confirmation. We load-tested it for ten times the expected launch-day traffic.

The result

The first production run of 1,200 units sold out in nine days. The site held 15,000 visitors on launch day with no downtime, and 6.3% of visitors placed a pre-order.