Bloom

Launch imagery for a Nigerian skincare brand's first national campaign.

Client Bloom Skincare

The brief

Introduce a new skincare line with warmth and honesty — real skin, no heavy retouching.

Natural window light, a soft colour palette drawn from the packaging, and a cast of eight real customers.

The campaign ran on billboards in Lagos and Abuja and lifted online sales 40% in its first month.

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